E- everything! There is a frightening feeling of being left behind when people begin to talk about “twittering”, “facebooking” and e-zines !! The whole subject is moving so fast it’s really hard to not feel confused.com! The Digital Marketing for the Professions seminar is for any firm, regardless of what type of digital media they are involved with, even if you have nothing digital at all!

Whether you have a one page brochure site, or an all singing, all dancing digital flash extravaganza of a site, you can be sure there are still many ways of improving traffic flows to it! But that’s just one side of the digital story, what about getting new business through digital marketing? You may not know what this is or how it works, but we certainly can show you!!

At the seminar we initially discuss all forms of digital media, giving firms information to make informed decisions about the suppliers of digital marketing, whether to outsource or manage digital marketing in-house, and what to look for from your website and marketing providers. The Digital Marketing for the Professions seminar is vital to firms when trying to achieve better results from their marketing spend.


The seminar includes:

• What is digital marketing? A guide to the various areas of this vast vehicle

• What can it do for my business?

• Digital versus Print media, when you need to use each one

• Which type of digital marketing should I use and why?

• Outsourcing or in-house digital marketing?

• The digital model for profile enhancement or active marketing – which do you need and why?

• Search Engine Optimisation - what it is and how to manage your website administrator to ensure you are taking advantage of best practice

• Pay Per Click Campaigns – benefits and disadvantages

• Data Capture – how and why do we do it?

So basically, if you want to be able to differentiate between a blog and a forum, a webinar and a shareware, an e-zine and a magazine, a flyer and a mailshot, then the Digital Marketing for the Professions seminar will get you off to a great start, and help you spend your marketing budget on the most effective areas. No more confused.com!!

Digital Marketing for the Professions training courses available to book: