• Business Development
• Pro - Sell 1 Telemarketing Skills For Professionals
• Pro - Sell 2 Consultative Sales Strategies
• Pro - Sell 3 Presenting Compelling Propositions
• Pro - Sell 4 Overcoming Price Issues
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• Marketing
• Digital Marketing for the Professions
• Marketing Strategies for Business Growth
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Pro Sell 1 Telemarketing Skills for Professionals

Generating meetings with your targets by using the telephone is by far the most effective method of marketing, it gives the ability to meet with the targets you want to speak to, when you want to speak to them, putting you in control of your marketing effort. Typically, lack of knowledge and fear of a poor outcome prevents the majority of people from using this method. This course is designed to give individuals the skills and confidence to master this subject. After attending this intensive one day workshop, delegates will be able to make outbound calls to targets and arrange appointments with them.

Individuals who would benefit from being able to make outbound telephone calls to arrange meetings with either cold or warm targets.

The course will be delivered in an interactive classroom style with various sessions using pre recorded audio materials. To develop confidence and skills, the workshop does involve role play.

In order to assist in information retention, all delegates will receive the following materials:

• Credit card size process reminders
• A workbook containing training notes and handouts

In order that all delegates receive the appropriate level of attention we limit delegate numbers to a maximum of ten people per course.

Before delegates attend the course they will be asked to identify a number of targets, some warm and some completely cold. These targets will be used to conduct case studies and provide relevance for the delegate.

Discusses the benefits of adopting a proactive approach to sales and marketing, how to create a pipeline of suspects and prospects.

How to identify the qualifying criteria to create a target list. Understanding vertical and horizontal markets. How to efficiently use desktop tools to produce lists. How to conduct the various types of cleansing required to produce a usable telephone list.

Understanding the benefits of a three phase call structure, i.e. callers message, recipients response, callers response, and how to control each phase.

Part Four  -  Making outbound calls

This session involves extensive role play and focuses on effective projection, pace, tone, and intonation.

Part Five - Telephone objection handling

This session identifies the various types of gatekeepers and demonstrates various techniques to deal with them.