Well firstly, here’s the information that populates just about every “about us” page of every website that has ever been produced!!!!!
Our company was formed in 1994 by two partners, Margaret Liddell and Terry Dunbar, and without giving long protracted Cv’s for both of us, suffice it to say that we've been operational in the sales arena for many years, selling financial solutions in one form or another to FD’s and boards of directors, managing and training sales teams, being Sales and Marketing Directors, before setting up Liddell Dunbar. (By the way, it took literally months to come up with the name!!)
Now, to the more important information! (Well, we think it’s important for you to know this anyway!)
Liddell Dunbar is a results focussed training company, it's important to us that when we supply training or consultancy to our clients, that we actually produce measurable results.
Why is it important to you we hear you say?
Well the answer to that question is twofold…..
Firstly, from a commercial perspective, if the only output from our training is that people have a good time and come away with a few nuggets of information and the odd ”war story”, then frankly, we wouldn’t expect to have a repeat client base, and as you know, it's very costly to keep developing new clients.
Secondly, the main reason we set up our company is because we were (and still are) passionate about what we do, which is helping individuals and firms improve their sales and marketing performance! It might make us seem a little mad, but it's absolutely true.
The next thing you need to know about us is our experience and why it is relevant to you.
- Trained hundreds of individuals to become comfortable and successful with their sales and marketing efforts
- Designed and implemented loads of really successful marketing initiatives for firms of accountants and tax specialists
- Developed a real understanding of your market place and it’s various challenges
- Helped many practices, and service lines within practices, develop a genuine sales culture, and build their business out of all recognition!
So, just to recap,
We know your market, we know how to help you improve your sales performance, we actually want to help you improve your sales and marketing performance, and apart from all that, we are "all round jolly good eggs!"
There's nothing else we think you need to know at this stage, but of course, if you can think of anything you want to ask, you can always contact us.
